About Us Who are Zlurad? And what the hell does that mean anyway?
We’re delightful,
you’ll see.
What does it mean?
We instilled a different meaning to the adjective zlurad (evil-intentioned, which we promise we’re not) by means of a pun – and created a noun that best describes our business. We saw Shakespeare do it and thought – well, isn’t that a neat idea!
zlurad · (made up) noun
- Literally: evil work
- Disruptive approach to the already established best practices in SEO and tech industries
Disclaimer: We are not in any way related to the 12th-century Croatian nobility of Zlurad.
Who are we?
We’re a non-conventional SEO agency for SaaS startups (but we may accommodate you even if you’re not in the software industry, talk to us!).
What started as a few freelancers joining forces on a couple of comprehensive projects turned into a big group of freelancers working as a non-formal team. You know, we were casual. A need to make a shift in the way SEO services are offered and performed nudged us to make it official. Hence, Zlurad.
We wonder.
Banner blindness: the proven defense mechanism of consumers. So what do we encourage when we apply the same best practices in content and SEO to each business? Are buzzwords the banner noise? What’s so unique about the approach everyone takes? Can we truly disrupt it every time we take on a project?
We wander.
So we play. We deconstruct the guidelines. We come up with ludicrous ideas – often, we let them go. We chase the unseen angle. We question the rules. We don’t ignore data — and we treat the hard work of SEO pioneers with gratitude and, crucially, curiosity. We ain’t here to break it, just see how far it will bend.
We risk it.
Safe risk – sweet spot.
Google tends to love it – and so do our clients. Take more time to create true value in the pile of content, content, content just for the sake of “following the best practices”. Set out an ambitious goal. Worst case scenario: it works better than the conventional strategy. Best case scenario: well…
The Zlurad Team
We grew up on the internet – and with the internet – we’ve basically been guinea pigs for each new app, feature, trend, and obsession.
Being online does not equal being a digital marketing expert; but it made us understand early on that consumers aren’t a third party group we market to — we are the consumers. (And we don’t necessarily like it.)
This whimsical group (as we like to think of ourselves) has been on the market for over a decade and it has grown to cover all crucial aspects of organic digital growth:
SEO strategists
This is where it all begins: a comprehensive practical knowledge of SEO and inbound marketing and just a hint of lunacy.
Writers
The lengths our writers go to in becoming your subject matter experts… Method acting who?!
Linguists
You don’t know how much you need these unusual creatures until you have them on your team.
Full-stack senior developers
They get your website health parameters in green: somehow every
metric goes to 100%. It’s <magic/>.
Data analysts
They inform our decisions and ensure the SEO strategies are in line with the basic laws of mathematics.
UX//UI designers
UX/UI design is one of the crucial pillars of conversion rate optimization – and search algorithms don’t hate it either. We got it sooo covered.
Graphic designers
Award-winning artists disrupt the market, proving that web illustrations can hang both in renowned galleries and on tech startup websites.
AI experts
Here to help us stay ahead of the changes AI will bring to search and SEO (among other things).
To be truly visionary we have to root our imagination in our concrete reality while simultaneously imagining possibilities beyond that reality
bell hooks
What are we trying to do? (a.k.a. vision)
You can’t pack good SEO into a traditional, one-size-fits-all agency retainer. We tried. You probably tried, too, and spent a tens (best case scenario) of thousands of dollars just to learn it doesn’t deliver.
We thought it’s time we turn it upside down: find a way to customize SEO for each client without breaking into chaos. Evil work at work.
What drives us? (a.k.a. mission)
Not Teslas, that’s for sure.
Zlurad is about chasing the ideas that make our work fun, stimulating, and substantial.
However, what turned our informal collabs into a company was the desire to create a healthy, safe workplace that puts humanity over profit and allows teammates to fit their job into their life (and not vice versa!) and earn a fair wage. (Evil work?)
We believe this to be the prerequisite for getting to do that fun and innovative work we mentioned at the beginning. We also believe this is the only fair way for employers to treat employees.
Last but not least, there’s one more thing you should know about us:
We are NOT a family.*
And we don’t rely on that narrative to guilt our teammates into burnout and smudge the boundaries of acceptable professional conduct.
We’re always on the lookout for backup, and at the moment, we’re eager to hear from independent contractors for the following positions:
- Copywriters
- Technical SEO specialists
- Data analysts
- Project managers
- Search advertising specialists
*Ironically, some of us are related in one way or another, but we keep our family stuff at home (and in therapy).
Sounds cool?
Join forces with us on challenging, thought-provoking SEO projects – we’d love to pick your brain (and let you pick ours).
Cherry-pick your SEO plan now.
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