Vesna Scepanovic

Content Strategist & SEO Specialist

Vesna plans and leads Zlurad’s content and SEO projects, focusing on AI-driven content optimization and search visibility. She combines structure and strategy to help brands communicate clearly and grow through content that performs.

31 articles

an abstract illustration featuring various segments of SEO tools, analytics, and SEO strategy

When AI Becomes Both Your SEO Channel and Your Competitor

03/03/2026 7 min read

Are You Solving Real Problems or Just Publishing Content?

02/26/2026 7 min read

How to Personalize ChatGPT (and Other AI Tools) to Match Your Voice

02/18/2026 6 min read

Don’t Let Good Content Die: Recycle, Refresh & Republish

02/11/2026 7 min read

SEO Without Keywords: The Shift to Concepts, Entities, and Search Journeys

02/03/2026 6 min read

Structured Data’s Next Test: AI Overviews

01/29/2026 6 min read

What AI Overviews Really Favor (and How to Write for Them)

01/13/2026 6 min read

The Language of AI: Phrases That Give It Away

12/22/2025 6 min read

When AI Summarizes, Will Your Brand Make the Cut?

12/04/2025 6 min read

Link Smarter, Rank Higher: A Guide to Internal Linking

12/03/2025 7 min read