SEO Case Study How Strategic SEO Drove 59% Growth for Kurtz & Blum
A Case Study in Technical SEO and Content Strategy for Law Firms
Time Frame: January - September 2025
I Want inWhere It Started
Kurtz & Blum, a Raleigh law firm with over 50 years of experience in Family Law and Criminal Defense, is known for professionalism, compassion, and consistent results. However, its online presence didn’t reflect the same authority. The firm’s website lagged behind competitors: slow performance, weak visibility, and content that didn’t convey its true expertise.
Zlurad closed that gap, helping Kurtz & Blum achieve measurable SEO growth over a nine-month period in 2025.
Through focused technical improvements, strategic content optimization, and continuous testing informed by how AI reshapes search, we turned the firm’s digital presence into one that finally matches its reputation in the courtroom and the community.
The Challenge
When we began the project, several issues limited the firm’s online performance:
Local Search Gaps
Weak visibility in Google’s local search, even for high-intent keywords like Raleigh family law attorney and criminal defense lawyer near me.
Inconsistent Performance
Unstable keyword rankings across key practice areas.
Structural Limitations
Technical problems such as redirect loops, duplicate content, and non-indexable pages, poor Core Web Vitals, and missing structured data markup.
Low-Value Content Overload
Hundreds of outdated blog posts that added volume but not value.
These issues limited their digital reach and caused them to underperform against competitors in Raleigh’s highly competitive legal market.
The Strategy
After the audit, our focus narrowed to two clear objectives. First, we needed to fix the technical issues holding the site back. Then, we optimized the content to align with what people in Raleigh were actually searching for.
Technical Optimization
Technical SEO is what helps search engines properly access, understand, and rank your website. Without it, even great content can stay hidden.
In this case, to restore performance and trust signals, we:
- Conducted a full site crawl to fix redirect loops, orphaned URLs, and broken links.
- Implemented structured data markup for the firm, individual attorney profiles, and practice areas.
- Optimized Core Web Vitals, improving mobile and desktop performance.
Historical Content Optimization
Refreshing existing content helps search engines and users find the most accurate, up-to-date information. It turns old pages into active assets that attract visitors instead of cluttering the site.
To make the website more relevant and useful to potential clients, we:
- Removed outdated or low-performing blog posts with no SEO or user value.
- Refreshed high-potential content and localized copy for Raleigh-based searches, including key pages such as Family Law and Criminal Defense.
- Expanded FAQ sections and improved internal linking between related topics for a smoother user journey.
Ongoing Content Strategy
We created new content that answers common client questions, helping the firm show up in real searches while giving readers the clear guidance they need.
This approach ensured that the website is technically sound, clearly structured, and aligned with both user behavior and search intent.
The Results
Within months of launching the new strategy, Kurtz & Blum’s website visits grew by 59% compared to the expected trend.
After Google introduced its new AI-powered search, many websites were projected to lose about 30% of their traffic. Thanks to a focused SEO strategy, Kurtz & Blum avoided that decline and instead saw 11% growth over the year and a 30% growth compared to the previous two months.
This steady rise shows how the right mix of technical improvements, stronger content, and local SEO can help businesses grow even when search conditions become more competitive.
BEFORE
Previous 3 months
Average CTR
0.2%
Average position
49.7
Total clicks
7.61K
Total impressions
2.39M
AFTER
Last 3 months
Average CTR
0.2% Average position
20.1 Total clicks
2.89K Total impressions
2.19M Number of clicks growth, last 3 months vs. previous 3 months Source: Google Search Console
What Google Analytics Says: 2024 vs 2025
The data shows steady, meaningful growth across every key metric. More people are finding and engaging with the website, and a higher percentage are taking action once they do.
Active users:
10,000
(+11.4%)
New users:
9,700
(+5.6%)
Event growth:
40,478
(+14.09%)
Conversion growth:
224
(+43.5%)
Google Analytics results
Mobile and Desktop Performance
In two weeks, we made the website much faster, cutting load time from about 8.9 seconds to just 1.4. The site now runs smoothly on all devices, helping visitors stay longer and find what they need faster.
BEFORE OPTIMIZATION
Mobile performance
34
First contentful paint
89s
Total blocking time
290ms
Largest contentful paint
15.4s
Cumulative layout shift
0.053ms
Desktop performance
69
First contentful paint
0.8s
Total blocking time
510ms
Largest contentful paint
1.3s
Cumulative layout shift
0.088ms
AFTER OPTIMIZATION
Mobile performance
91
First contentful paint
1.4s
Total blocking time
170ms
Largest contentful paint
2.9s
Cumulative layout shift
0.001ms
Desktop performance
100
First contentful paint
0.3s
Total blocking time
0ms
Largest contentful paint
0.6s
Cumulative layout shift
0.001ms
Source: Page Speed Dev
Ranking Improvements
The site’s visibility in search results grew steadily:
Top 3 Google results now include
56
keywords
Average position of tracked keywords improved by
39%
Strong performance for high-intent queries, including:
- Raleigh family law attorney,
- Criminal defense lawyer near me,
- DWI lawyer Raleigh NC
Key Takeaways
By combining technical precision with a clear content strategy, Zlurad helped Kurtz & Blum turn an underperforming website into a consistent source of qualified leads and search visibility.
Holistic SEO wins faster
Combining technical and content work created synergy between Google’s understanding and user experience.
Local intent drives qualified traffic
Focusing on Raleigh and North Carolina keywords attracted qualified visitors ready to hire a lawyer.
Clarity builds trust
Using plain language and a consistent voice increased time on page and lowered bounce rate.
Staying relevant keeps you visible
Ongoing testing and content updates help the website align with how AI tools and search systems evolve.
Kurtz & Blum’s online presence now mirrors the professionalism and reliability that define their legal work. The website is faster, easier to navigate, and far more visible to potential clients across Raleigh and the surrounding areas.
Ready to Be Seen?
If your firm delivers exceptional service but struggles to show it online, we can help bridge that gap, just like we did for Kurtz & Blum.