Milivoje Krivokapic 
Think publishing more content will boost your rankings?
That mindset may have worked 10 years ago, but today, it leads straight to content overload.
In this SEO Mythbusting Series, we break down common misconceptions that clutter your site, drain your budget, and stall your growth. Today’s myth is one we see all the time.
The Myth: More Content Means Better Rankings
Just keep publishing. The more content you push out, the better your site will rank. Right?
This “more is more” mindset is one of the oldest myths in SEO, and it’s directly responsible for the rise of content overload. Teams race to fill their calendars with weekly blog posts, SEO checklists, and recycled ideas… without stopping to ask why.
The result is a bloated website full of thin, scattered, and often unread content. No clear strategy. No user focus. No long-term value.
The Truth: Quality > Quantity
More content doesn’t mean better rankings. Better content does.
Google’s algorithms, especially the Helpful Content or EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) signals, are designed to reward depth, clarity, and relevance, not raw output.
In short, content overload doesn’t help your rankings. It hurts them.
Why It Matters
Falling into the content overload trap doesn’t just clog your site. It sends the wrong signals to search engines and users.
Here’s what you risk:
- Thin content that gets ignored
- Keyword cannibalization and lost rankings
- Higher technical overhead and crawl inefficiency
- Frustrated users who can’t find what they actually need
In the end, content overload makes it harder for your strongest pages to stand out. Instead of building authority, your site starts to feel scattered and shallow.
What We Recommend
Shift your focus from output to outcome.
Instead of publishing just to hit a quota, build a lean, purposeful content strategy that grows authority over time, without falling into the trap of content overload.
Every piece of content you publish should:
- Serve a clear purpose
- Support a broader strategic topic
- Be optimized for both users and search engines
- Fit into a logical structure, not a publishing treadmill
Prioritize clarity over volume, strategy over routine, and long-term value over short-term activity. More content doesn’t equal more results. Thoughtful, intentional content wins.