SEO Audit Service Uncover The Glitches that Hurt Your Website’s SEO
Get a detailed SEO audit your team can act upon (or have us fix everything!).
Why do you need an SEO audit?
It’s simple: before you can fix your website, you need to learn what’s sabotaging its performance. Consider our SEO audit service as a seedling for a blooming ROI on SEO. Allow us to elaborate…
Our SEO audit service will help you:
Understand why your website isn’t ranking (that) great.
Step away from wild guesses and superficial analyses — the truth is, anything could be hurting your rankings, but you need the exact diagnosis and compatible fixes.
Find out the true state of your website health.
You’ll easily make sense of our analysis — we provide straightforward arguments backed by data to help you understand the cause, the solution, and the cost. No scary terms.
Discover hidden issues that affect your website performance.
Hidden issues can cost you a lot — not knowing what tanks your rankings will make you invest in “wrong fixes” and sabotage the righteous ROI on your SEO strategy.
Get clear action items that will increase your website’s organic traffic.
We prioritize SEO issues by damage level, urgency, and effectiveness. This allows you to streamline your SEO optimization process — whether you do it yourself or have us do it for you.
So, how does this SEO audit service work?
We’re not fans of stretching the show to five seasons for commercial purposes — so we’ll keep it simple and straightforward.
- We set up a meeting where we ask you everything — and we mean everything — so come prepared (or at least brew a pot of coffee or a hot beverage of your choice).
- You give us access to the necessary tools, such as your CMS, website backend, your GA4 account (and a few more if our tech specialists say so).
- We perform a detailed SEO audit service while you go about your business. You don’t hear from us for about a week.
- You start to worry a little bit. (Or not, depends on how much of an overthinker you are.)
- You get a detailed SEO audit report usually followed by a “we need to talk” message (cue ominous music).
- We elaborate on our findings during the meeting and advise you on how to move forward most efficiently.
- We strongly encourage your cats to attend these meetings as they may offer a unique perspective that could enable a significant shift… okay, no more cat talk.
- You decide that it’d be much easier and cost-effective for your business to hire us to perform the technical SEO optimization. (What an evil masterplan!)
What do you get from our SEO audit service?
You get a rare sighting of real actionable insights.
It’s hard to avoid all the buzzwords that trigger SEO trauma (we kinda liked the pragmatic wisdom and the utilitarian sageness, but they don’t seem to be popular search terms) — but if you deem our insights unactionable, we’ll let our cats scratch us.
Seriously though, we won’t deliver yet another report that boils down to “because reasons”. Our SEO audit report contains:
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An overview to let you know how good (or bad) things are and how much time and resources you need to invest in website optimization
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Detailed sections that dissect each aspect of your website’s SEO
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Feedback that provides context and precise clarifications
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A list of action items segmented by priority
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Advice on performing SEO optimization tasks
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And — a meeting where we present our findings to you and solve any SEO riddles you may have.
So, that SEO audit report, what’s in it?
Everybody loves a good unboxing, and don’t we know it? Let’s dive into the specifics of our SEO audit service (we wanted to make a TikTok about it, but were terrified of GenZ calling us vintage).
Technical SEO Audit
Our tech SEO team is obnoxiously detailed (to the point where you’re torn between offering the most cordial thanks and rolling your eyes so hard they never see the light again).
During the technical SEO audit, we focus on answering these crucial questions:
WEBSITE CRAWLABILITY Can Google access and analyze your pages?
Find out if search engines can easily access and crawl your website pages and detect any issues that can affect or prevent crawlability, therefore making it difficult for your pages to be indexed and earn rankings.
PAGE INDEXABILITY Is Google able to rank your pages?
Unindexed pages drive no organic traffic to your website, making your efforts to rank obsolete. Various reasons can affect indexability - and we can uncover and resolve them all.(In human terms, consider indexability an equivalent of emotional availability, except much easier to fix.)
WEBSITE SPEED Is your website fast enough?
Did you know that website conversion rates drop by 4.4% for each additional second of load time? Google tracks the Core Web Vitals of your website, and speed is a huge ranking factor. While you might need to slow down, your website probably (definitely) needs to be faster. Let us inspect!
MOBILE RESPONSIVENESS Is your website optimized for mobile devices?
With nearly 60% of searches being performed on mobile devices (and Google crawlers being mobile-first!), you'll miss out on a significant amount of traffic if your website isn't mobile-responsive. From technical issues to UX/UI, you wouldn't like to drive potential leads away, right?
SECURITY Do you respect your visitors’ privacy and security?
Not even search engine crawlers like moving past their comfort zone. Check if your website is safe and secure, or else! (Ok, mom.) Websites with potential security issues can't climb the SERP ladder.
ACCESSIBILITY Is your website accessible to everyone (including crawlers)?
Search engines see the lack of technical accessibility and usability as red flags. Luckily for you, we do too — and we excel at discovering them! We'll instruct you on how to optimize for accessibility, too.
(Honestly, we ran out of analogies, but do let us know if you think of a good one.)
Structural SEO Audit
Dive into your structural SEO optimization and find the faults, right the wrongs, avenge your poor SEO ROI… See where we’re going with this (it can be a pretty dull task if one fails to canonize it).
Now, here’s what we’ll analyze for you within the structural SEO audit portion:
Page Structure
Your website should follow a simple and well-defined structure so the crawlers can easily move through it and index your pages regularly. We inspect your site architecture and URL structure to ensure you meet these silly little criteria.
Average Word Count
It’s quality over quantity, for sure, but 200-word pages and 500-word blog posts offer no quality in today’s SEO landscape. Find out if your content length meets the optimal requirements posed both by search engines and users.
Headings
Do you respect the hierarchy? We mostly do not, with the exception of the headings hierarchy — that we religiously follow. Well-structured headings make for better rankings, while multiple H1 headings and random application of its subordinates spell as a recipe for SEO disaster.
Structured Data
What’s up in your markup? (We’ll let ourselves out.) Structured data helps Google understand the content of your page more clearly, resulting in higher rankings for more search queries, yielding a significant increase in engagement and your click-through rate, and driving more organic traffic to your website.
Duplicate Content
We’ll uncover your duplicate content issues and tell you how to fix them (or fix them for you) so you can avoid wasting your crawl budget, bad performance of your key web pages, and other complications duplicate content confusion can cause. Google doesn’t like mixed signals.
Calls to Action
You don’t want to pester your visitors or be a web version of a cold call no one asked for — but you do want your calls-to-action to be prominent, well-written, and strategically displayed. Learn how efficient your CTAs are and see how you can tweak them to increase conversions.
Content Audit
After we’ve skimmed through your structural SEO elements, let’s move on to the core of SEO: content. Our content audit service focuses on the 5 main elements that determine your content performance:
Content Relevance
Even great-quality content can fade over time and lose its precious ranking spots if it’s not relevant today. We identify outdated content on your website and provide specific steps for optimization and maintenance.
Content Quality
Sometimes we write for the sake of publishing and neglect the quality on our way to meet deadlines. (Well, we don’t, obviously, but that’s because we heavily focus on SEO.) Let’s see if your website meets the quality criteria that will place you at the top of the search results.
Content Value
In an ocean of online content, how does yours stand out? Do you manage to offer a unique perspective or a more interesting angle? Find out if you’re on your way to establishing thought leadership in your niche.
Keyword Optimization
Keyword optimization alone can’t get you far today, but you can’t get far without it either. What a conundrum! We’ll inspect each piece of content to see how well-optimized it is, applying the semantic SEO principles to the insights we’ll then provide.
Content Readability Score
This isn’t our favorite metric and we don’t condone the “simple phrases = higher readability” philosophy; but we highly recommend inspecting if the complexity of your writing (trying not to offend you here) is making crawlers send out the warning signs.
What else should you know about our content audit service?
Following thorough inspection and evaluation, we’ll delight you with a content audit report that features easy (and not-so-easy) optimization opportunities. Now, a content audit takes time as we’ll literally be crawling through your pages as if our lives depend on every little detail.
That’s why our content audit is an optional add-on—and we strongly encourage you to splurge on it.
It’s like whipped cream on top of your crepes—it costs a bit extra, but it’s an absolute game changer.
Attendez la crème! (IYKYK.)
SEO Metadata Audit
Did you instruct search engines how to present your pages on SERP so they get those precious clicks? We'll see.
Title Tags & Meta Descriptions
Are they missing? Do you have duplicates? Do they fit the recommended length? Are they keyword-optimized? Can they help turn impressions into clicks? How do you fix metadata — and fast?
So Many Questions Ugh
P.S. We inspect meta robots, meta viewport, meta charset, and meta redirects (meta this, meta that) within the technical SEO audit section as they affect crawlability, indexability, accessibility, and responsiveness. In case you’ve been wondering.
Visual Content Audit
Are your visuals slowing down your website? Images, videos, and animations are meant to help convey the message and increase conversions, but if you let the technical aspects slip, they are likely to drag you down (SERP-ly speaking).
These attributes all influence how responsive your website is, ultimately affecting your rankings:
Image/Video Size File Format Load Settings We inspect each of these parameters, find any flaws in implementation, and advise you on how to fix them.
Alt text Check if your images are accompanied by well-written alt text—this boosts your website’s accessibility, helps crawlers conduct a more thorough analysis of your content, and allows you to rank well on image search results.
Backlinks Analysis (& Internal Linking!)
If there’s one thing you’ve heard repeatedly when it comes to SEO, it must be link building. (Buzzword alert: backlinks!)
Backlinks Audit
Discover how backlinks affect your website: not all of them are great and some can really hurt your website’s credibility, domain authority, and consequently, ranking positions.
(Potentially) Bad Backlinks
You can’t control who links to your website, but you can monitor and inspect inbound links and tell Google you’ve got nothing to do with shady, low-quality, or irrelevant links.
Broken Links
Make sure you’re not linking towards pages that no longer exist or have troublesome URLs – this makes for a bad user experience, and search engines aren’t keen on it either.
Internal linking
Internal linking, when done right, will pull your entire website up, and the success of each page will directly benefit the rest of the website.
Topic Clusters
We’ll inspect the connections within your topic clusters and suggest opportunities for improvement.
Orphan Pages
We’ll identify any orphan pages your website may harbor so you can immediately rectify the situation and include them in your internal linking strategy.
Anchor text
Do you have a strategic approach to hyperlink placement? Let’s dig in and find out—we’re curious to know if you’re setting the right expectations for your visitors and search engine crawlers, and you should be, too.
What’s not in it?
A report we pulled out from an SEO tool in 15 minutes and stamped our logo on it.
Look, SEO tools are fantastic (well, some of them, anyway) and we use them every day, this job would be impossible without them.
But if you’re not a skilled SEO analyst with extensive technical knowledge and a lot of time on your hands, you likely won’t know what to do with the data you got from a tool (or from an agency that generates reports naively, not that we’re throwing shade at anyone).
You need someone who has access to different tools and specific SEO knowledge to make sense of all the data for you and create an SEO audit report that’s easy to digest and act upon. Cue our cats — they excel at anything that crawls!
(lol, no way, but how about this SEO audit, huh?)
TL;DR: You Desperately Need This SEO Audit Service
Some would say: “Since we got this SEO audit from Zlurad, our backs no longer hurt!” (Our writer may or may not be a bit unhinged.)
BOOK A FREE CONSULATIONLet’s wrap this up:
- In a simple process that doesn’t ask for your constant involvement, we analyze EVERYTHING about your website and its SEO performance.
- You get a detailed, custom-made SEO audit report that includes a technical SEO audit, structural SEO audit, SEO metadata analysis, visual content audit, links analysis, and if you choose so, a detailed content audit.
- Each section is followed by actionable recommendations on how to fix discovered issues and improve your website’s SEO performance.
- You’re still eligible to work with us even if you don’t have cats. (We’ll judge you silently.)
- Finally, you may proceed with fixing the issues we identified, or — we may proceed;
Cherry-pick your SEO plan now.
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