Technical SEO Optimization Service Let’s fix your website.
Fix the technical issues and structural problems that affect your website performance and drag it down to the deep pits* of search engines.
*And by deep pits we mean – the second page of SERP.
Improve Your Rankings on Google
And other search engines. You care about them all, but it’s Google that has your heart (and probably the faith of your business) in the palm of its crawlers’ hands (legs? extensions? hm. )!
Use technical SEO optimization to unleash the utter SEO potential of your website. Now, after this motivating call to action, let us be clear: Nothing will bring you the desired SEO results if you don’t fix technical issues – and believe us, you have a plethora of those. Yes, a plethora.
Zlurad will perform a technical SEO optimization that will, in a nutshell:
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Improve your website crawlability to ensure search engines can find your pages
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Improve your website indexability to make sure search engines index your pages
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Improve your website speed to optimize user experience and increase conversions
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Optimize for mobile-first indexing because Google said so (honestly)
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Ensure your website is accessible and secure for all your visitors
Confused? Good. Now let’s get technical.
Optimize for Crucial Technical SEO Ranking Factors
Rumor has it that there are thousands of ranking factors (when it comes to Google, anyway).
No one knows what all of them are (if No One is reading this: please, dm us) – but we’re no strangers to the technical SEO ranking factors that are crucial to your SEO performance.
Work with us to optimize your:
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Mobile Friendliness
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Page Speed
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Website Security (HTTPS)
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Crawlability and Indexability
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Website Architecture
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URL Structure
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Structured Data Markup
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Canonicalization
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XML Sitemap
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Internal Linking
Improve Your Website’s Mobile Responsiveness
Google established mobile-first indexing in 2019. If you’re not optimizing for mobile, your desktop results are tanking as well. (Not that we enjoy delivering bad news.)
To ensure your website is mobile friendly (speaking in human terms – so friendly that it’s borderline creepy), our technical SEO optimization service covers:
Responsive Design
Make sure your website automatically adapts to all screen sizes.
Readability
Optimize font sizes across your pages for optimal experience on small screens.
Button Functionality
Check if your CTAs and links are easily clickable regardless of screen size.
Image (and Other Media) Size
Optimize size-to-quality ratio to enable faster page loading time.
Fast Page Loading Speed
Ensure your website loads fast(er than light) on mobile devices for better overall performance.
Content Availability
See if search engines can index all your important content on your mobile website.
& Many Other Things
Such as viewport meta tags and modals, but we wouldn’t like to turn this page into a Proust novel. Long story short, we’ll optimize everything for mobile indexing.
Website Crawlability Let Search Engine Bots Fully Access Your Website
You know what’s stuck in our heads? Crawling back to youuuu in Alex Turner’s voice. Anyway…
- Optimize your website to let search engine bots fully crawl your pages (so they can rank, duh).
- Streamline your website hierarchy to achieve a clear URL structure – a flatter structure yields better results. (This is true in social context too and that’s a hill we’ll die on – probably literally.)
- Differentiate between navigational links (that help users navigate the website) and internal links (that add value to your content).
Improve Site Architecture
Organize content logically and prioritize user experience and you’ll be awarded.
Use technical SEO optimization to streamline your site architecture. Detect and remove any low-value pages and orphan pages that are not connected to the website. We won’t destroy any orphan pages that are set so intentionally and strategically.
Fix Your URL structure
site/2023/june/13/blog/author/
category/whats-this — what you see here is the 8th
circle of hell.
See, each slash creates a subcategory in your website architecture and this creates a huge mess: search engines can penalize you if these category pages lack intention. The fewer slashes – the better. Our technical SEO optimization will keep it at one (excellent!) or two (eh, ok.).
Sitemaps
Make sure your sitemap matches your index/noindex strategy.
Your sitemap should simply explain to SE bots how to access all the content they need to crawl and index. Remove noindex and nofollow pages from your sitemap to avoid confusion. Use sitemaps to inform search engines when you add new content so your pages are crawled faster.
Clean up Your Robots.txt File
One typo in a robots.txt file can make your whole site disappear from Google. Oopsie.
The robots.txt file acts like a user manual for search engine bots. It tells them what they can and can’t do on your website and lets them know where the sitemap is. So what do we do? We check that it exists and that it’s not insane. If it’s insane, we figure out why that is so, and then we fix it. What constitutes insane? Start with ‘disallow everything’.
Breadcrumbs
There was a note here to make a joke about Jesus, Hensel, and Grethel, but we seem to have forgotten the punchline. Something about the bread and the crumbs. Nevermind.
Use breadcrumbs to streamline navigation for search engine bots (and users!) and let them understand their location on the site. Improve crawlability and user experience with breadcrumbs – especially if you have a (justifiable) complex website hierarchy.
Website Indexability Improve Your Website Indexability for Better SEO Results
You are unintentionally hiding important pages from Google while feeding the crawlers with redundant URLs. Use our technical SEO optimization service to fix these issues. Here’s how.
Streamline Bot Access
Make sure SE crawlers can visit your web pages. Make clear instructions on each page they access and give or refuse them permission to index, follow/nofollow, and crawl further. For optimal results, we do this on the page level and on the website level.
Address Duplicate Content
When it comes to duplicate content on your website, search engines don’t know which page is the original. We signal this to them using canonical links – and, if it’s redundant, we remove duplicate content and create URL redirects to improve indexability and user experience.
Manage URL Redirects
Website URLs often change. Multiple redirects in a redirect chain create multiple problems for you. During technical SEO optimization, we identify the problematic links and shut down links that don’t bring traffic to optimize your rankings and the impact of your backlinks.
Block Tag/Author Pages from Indexing
Tag, category, and author pages often create dozens of links that (best case scenario) don’t serve your SEO. We implement this strategy within technical SEO optimization to declutter your sitemap, optimize your crawl budget, and instruct search engines which pages to index.
Fix HTTP Errors
Identify which HTTP errors are intentional and which are not. Check if the 401 errors (Unauthorized Access) affect important web pages that should yield a lot of traffic. Fix browser load errors that affect your style and undermine usability and conversions.
The result of our technical SEO optimization service?
Improve Your Website Speed to Increase Conversions
Have you ever considered how website speed affects your bottom line?
Here’s what happens: slow loading time = frustrated users who leave your website right away and go to the competitors, leaving you with high bounce rates and low conversion rates. In the background, your wallet is weeping in despair.
Let’s fix that with technical SEO optimization:
Improve Your Web Vitals
Google created a Web Vitals metric to measure website health. We analyze your performance score and optimize your website for a perfect health score to deliver a fast and delightful experience to your visitors (as Google puts it) with an emphasis on website speed.
Increase Page Speed
Use technical SEO optimization to optimize all aspects of page load speed so that the users’ devices and internet speed don’t affect your SEO performance.
We focus on multimedia – using recommended formats, compressing heavy files, and optimizing videos to get the fastest page load time.
Lower The Number of Requests
Requests allow browsers to load different elements of your page – but having too many slows your page load speed drastically.
Plugins (whether active or not) and the way you ‘pack’ your page elements influence the number of requests. We inspect requests and optimize your page elements to lower the number of requests per page and improve your website speed.
Introduce Lazy Loading
Use the lazy loading technique to further optimize media loading and requests: lower the number of requests by setting up your media files to load as you scroll instead of loading right away – this improves your page speed and optimizes the user experience. (Plus, lazy loading, how cute does that sound?!)
Improve JavaScript Rendering & Execution Time
Optimize JavaScript files to improve your website interaction. Excessive JavaScirpt resources can hinder your website speed. We optimize JS files to ensure the proper rendering of interactive elements (such as live chats) while consuming less RAM – hence improving your website speed.
Fix Your CDN Configuration
Decentralize media delivery to improve website speed and user experience. Use CDN (Content Delivery Network) to distribute large resources (such as images, videos, and PDFs) across a network of servers and allow browsers to load your content faster.
Website Security And Accessibility Make Your Website Safe & Accessible for Your Visitors
Cover the most important factors of user experience, security and accessibility, through technical SEO optimization.
Ensure Maximum Website Security
Don’t let your visitors worry about trusting you with their data.
- Implement the SSL Certificate to encrypt data transmission with HTTPS
- Make sure your website uses a secure hosting provider
- Perform regular updates of your themes, plugins, and CMS
- Scan for malware and security vulnerabilities
If all else fails, we’ll call the Avengers. Or Barbie.
Make Your Website Accessible to Everyone
Follow WCGA and ADA guidelines and ensure an AA or an AAA level of website accessibility.
Readability
Make content easy to read by using appropriate fonts and font sizes.
Contrast
Ensure your text-to-background color contrast passes accessibility tests.
Alt Tags
Use alt tags to describe media on your pages for screen readers and SE bots.
Navigation
Make your website easy to navigate through clear navigation bars and keyboard shortcuts.
Semantic HTML
Use proper semantic HTML tags to provide structure and context for readers and SE bots.
Screen Reader Compatibility
Ensure your website is compatible with screen readers for visually impaired visitors.
What’s Our Technical SEO Optimization Process?
It’s a very, very, very caffeinated process, is what it is.
The process is never the same, as it all depends on your website’s size and health. This is why our SEO services are customized to fit your business. But we have established a simple framework we work within and adjust the intricacies.
- First, we do a detailed technical SEO audit to identify the underlying technical SEO issues.
- Then we create a detailed report where we prioritize found SEO issues and make recommendations.
- We present our findings to you and have an open discussion to make sure our priorities are aligned.
- We agree on the timeline and the respective deadlines taking into consideration your budget and SEO goals.
- You give us access to everything – and we mean everything – so we can start working.
- Finally, we brew a keg-full of coffee, roll up our sleeves, and start optimizing all technical SEO aspects of your website.
- We regularly inform you about our progress and track the impact of technical SEO optimization on your website performance.
- You then start asking yourself how could you ever have lived without us! We’re nice people.
You don’t wanna do this by yourself.
We (the writers) sat down with our technical SEO specialists for three hours to get into the depths of technical SEO optimization for writing purposes. Our brains collectively melted into one big, helpless, slimy goo. HTTPSad. :(
Outsource your technical SEO optimization to save yourself from the excruciating pain of a neverending “why doesn’t it work now?!#$%$?!” loop.
It’ll cost you way less to work with an SEO agency, both financially and emotionally. Oh, and it’ll also cost you way less to choose an agency that knows what they’re doing right away.
Google instructs us on how to optimize our websites so they can optimize their costs. We instruct you to invest in technical SEO optimization so you can optimize your costs.
TL;DR: Technical SEO Optimization Service that’ll Finally Fix Your Website
Optimize your website for all crucial technical SEO ranking factors and rank #1 on Google for high-converting keywords. We’ll shut up and take your money.
BOOK A FREE CONSULATIONLet’s wrap this up:
- Optimize your website for mobile-first indexing to improve your ranking potential across all devices. Address design responsiveness, readability, button functionality, mobile loading speed, and other critical mobile-responsive features.
- Improve your website crawlability to enable search engine robots to crawl your website fully. Streamline your website architecture and optimize your sitemap to crawlers’ delight.
- Increase your indexability: Don’t hide essential pages from SE crawlers and let search engines index and rank your web pages successfully. Leave the ‘hows’ to us.
- Improve your website speed to improve your website health, user experience, and conversion rates. Let us cast a sequence of spells that’ll have your site loading faster than light.
- Optimize your website security and accessibility to provide a seamless, delightful, and inclusive user experience and encourage your visitors to convert into leads and customers.
- Lower your SEO costs and get rid of the technical SEO headaches – simply let us handle this for you. Results are imminent – we swear on our cats’ paws.
Cherry-pick your SEO plan now.
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